Free
Try Rover on your site
Free
no card required
credits300 / mo
sites1
- 30+ languages
- Pre-built integrations
[ pricing ]
Simple pricing.
Pick a plan. Pay for what you use. Add sites as you grow.
Starter
For small sites and side projects
$40.83/mo
$490/yr · billed annually
credits2,500 / mo
sites1
- Removable Rover branding
- Full session logs
Most popular
Growth
For growing SMB sites
$124.17/mo
$1,490/yr · billed annually
credits10,000 / mo
sites3
- Bring your own AI keys
- AX Score and 30-day logs
Pro
For content and e-commerce
$332.50/mo
$3,990/yr · billed annually
credits30,000 / mo
sites10
- Rover SDK + MCP server
- Demo guides + 1-yr replay
Scale
For agencies and multi-brand teams
$832.50/mo
$9,990/yr · billed annually
credits100,000 / mo
sites25
- Everything in Pro
- Priority support
Questions, answered.
What's a credit?
One credit = one LLM turn. A typical visitor task takes 1–4 turns. Subroutines that Rover learns from your site replay at 0.2 credits each, so repeat flows get cheaper over time.
What counts as a site?
An apex domain plus all its subdomains. yourcompany.com, app.yourcompany.com, and docs.yourcompany.com all count as one site.
What happens if I run out?
Visitors keep using Rover through a 25% buffer. After that, Rover switches to subroutine-only mode (the flows it already learned) and a calm fallback message. Direct and Webflow customers can upgrade plans when they need more room; Wix customers upgrade through Wix Billing.
Platforms & agencies
Shipping Rover to your customers? We’re live on Webflow and Wix and built for white-label.