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Compare every feature.

All Rover plans side by side. Pick by what you actually need — credits, sites, developer tooling, support level, contractual posture.

Compare every feature

All 7 plans side by side

Showing key tiers — view this table on a wider screen for the full matrix.

Feature
Free
Free
Starter
$39/mo
Growth
$129/mo
Pro
$349/mo
Scale
$899/mo
Business
$2,082.50/mo annual
Enterprise
Custom
Core
Credits / month3002,5008,00025,00075,000250,0001M+ pooled
Sites113102550Unlimited
30+ languages
Pre-built integrations
Subroutines (auto-recorded)
Safe-default confirmation gates
Rover brandingRequiredRemovableRemovableRemovableRemovableWhite-labelWhite-label
Activity & Insights
Activity dashboardBasicBasic+ session logs (30d)+ trajectory replay (1yr)+ trajectory replay (1yr)+ custom dashboards+ custom retention
AX Score
Customization
Custom branding (colors, avatar)
Customizable approval rules
Power user
BYOK (Gemini / OpenAI / Anthropic)
Webhook handoff
A/B testing
Developer
Custom tools (JSON config)
Rover SDK + CLI
MCP server
Cloud Browser API
Native handoff (full context)
Demo guides (text spotlight)
Programmable approval logic
Premium
Demo guides (voice + spotlight)Coming soonComing soon
End-user voice modeComing soonComing soon
Live co-browsing takeoverComing soonComing soon
Custom domain / white-label
SSO / SAMLComing soonComing soon
Multi-environment (staging / prod)
Reliability
SLABest-effortBest-effort99.5%99.5%99.5%99.9%
SupportCommunityEmailEmailPriority emailPriority emailSlack / Discord / Google ChatDedicated CSM
Custom integration supportComing soonCustom
Enterprise
Private deployment
DPA / SOC 2SOC 2 coming soon
Audit logs
Annual contractOptionalOptionalOptionalOptionalRequiredRequired

More questions

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1 credit = 1 LLM call. Subroutines (replays Rover learns from your site) cost 0.2 credits each. Overage credits are $0.015 each.