If you're adding an interactive demo to your marketing site, Navattic and Storylane are the two names on your shortlist. Here's the honest breakdown — and the one thing both share that's worth knowing before you sign.
The head-to-head
| Navattic | Storylane | |
|---|---|---|
| Model | Interactive product tours | Interactive product tours |
| Entry price | Free tier / ~$100+ per user/mo | From ~$40 per creator/mo |
| Sweet spot | Product-marketing-led tours, deeper analytics | Fast self-serve tour creation, sales demos |
| Typical mid-market spend | ~$14–30K/yr | ~$12–25K/yr |
| Buyer | Growth / product marketing | Growth / sales enablement |
Both are competent at the same job: capture screens of your product and stitch them into a guided, clickable walkthrough with hotspots and analytics. If a recorded tour is what you need, either works — decide on price and which editor your team prefers. Storylane tends to win on speed-to-first-tour; Navattic on analytics depth and enterprise polish.
The limit they share
Both build a recreation of your product, not the product. The instant a buyer wants to try their own scenario, ask a question your tour didn't script, or go off the happy path — the tour can't follow, because it isn't live software. That's when completion drops and the "interactive demo" quietly becomes a video.
That limit isn't a flaw in either tool. It's the ceiling of the category.
The live third option
There's now a step past the click-through tour: a live agent on your real product. A visitor types a real question; the agent drives your actual application to the answer, then books the meeting for the ones who are ready. Same page, real product — and it serves the AI-agent visitors that tours can't see at all.
That's what Rover does, with a single script tag — no tour production, no screens to recapture every release. The full comparison: Rover vs. Navattic + Drift.
Frequently asked questions
Which is cheaper, Navattic or Storylane?
Storylane's entry pricing is lower (~$40/creator/mo vs ~$100+/user/mo), and both land in the $12–30K/yr range at mid-market scale. Total cost includes tour production time — tours are rebuilt every time your UI meaningfully changes.
Which should a PLG company pick vs. a sales-led one?
PLG teams tend to prefer Storylane's faster authoring for many small tours; sales-led teams often pick Navattic for buyer analytics and account tracking. Either way, tours qualify interest — they don't finish the job.
What's the difference between an interactive demo and a live demo?
An interactive demo replays captured screens on a fixed path. A live demo operates the real product and can answer questions no one scripted. The first is a brochure that clicks; the second is the product, meeting the buyer.
Want the version where visitors use the real thing? See a live demo on your own site →